Have a look at the reference and pleas feel free to feedback.
http://www.plexusinstitute.org/edgeware/archive/think/main_aides3.html
posted by John Blenkinsopp @ Thursday, October 13, 2005
CREAMM (Creative Medicines Management) is a spin-off business of the Department of Medicines Management at Keele University. It uses Decision Analysis tools to enable health care professionals to make better prescribing decisions.
I work as a Senior Research Fellow in the Department of Medicines Management at Keele University. In addition, I run a consultancy business (Blenkinsopp Pharma Consultancy, http://www.blenkinsopp.co.uk ) which specialises in the reclassification of medicines to make them more easily accessible to the public. My work at Keele University involves working with IMPACT DETAILING, which provides an academic detailing capability (see http://www.impactdetailing.org.uk for more informaition). I am also involved in Creative Medicines Management (http://www.creamm.co.uk ) a spin-off business of the Department of Medicines Management. Finally, I am a Non-Executive Director of LUTO Research Ltd. (http://www.luto.co.uk )a company specialising in user testing of Patient Information Leaflets (PILs). In my spare time I paint and etch!
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